What Were You Thinking?

Looking through a tech magazine based in the UK, there was a small sidebar on new tech ideas that people were trying to get funding for. The one that caught my eye was a smartphone that you build with lego-like components. Each component that you wanted to add, say the camera, would be snapped in like a Lego block would. The phone itself, when completed looked like a big grey slab of parts.

Now I get the idea behind it and I applause the guy/gal for getting the idea published in the first place. But common, there wasn't five more ideas more deserving a spot in the publication than the "lego-phone"?

Sometimes you have to wonder what people are thinking when they do the things they do.